client: 32north, biddeford, maine: www.32north.com

stats: 24 page site

design goals:

• redesign the company's old site, which introduced their ice-traction footware,
  to reflect and compliment their new product branding
• showcase their products' features, benefits, and uses
• help national buyers locate local vendors, quickly and easily
• get the site up and running - fast - in time for the holiday rush!

"Our website had to meet many different goals. It needed to present the same products to completely different markets with distinctly different needs. Kelsey & Company developed a site that is appealing to both our retail outdoor oriented customers as well as commercial safety managers while also serving the needs of our distributors. We're thrilled with the results."
V.P. Sales & Marketing, 32north.